UPDIG Photographers Guidelines | version 4.0 |
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No single workflow suits all photographers or all clients. A good digital workflow is the most efficient and automated way to get the job done while capturing the most image information in the widest gamut for the widest possible uses in the future. It should satisfy the client's needs, embed necessary information (metadata), embed color profiles, save derivative files, archive and back up files. A good workflow saves time and protects against both loss of images and loss of work done to the images. Choosing the best software to achieve these aims is key. Because digital photographic imaging is relatively new, photographers must regularly explain to clients the trade-offs between quality and cost in different workflows. A film-based workflow is simple: Photographers deliver film; designers or art directors decide how pictures will be used; offset printers and prepress houses handle conversion of the film to printing plates. Digital cameras, along with scans from film by photographers and agencies, are replacing traditional workflows. While clients have been quick to embrace the speed and convenience of digital capture and delivery, they do not universally understand what is required to achieve the same quality levels delivered with film. With the exception of those involved in high-volume, quick-turnaround workflows, most photographers must decide how to handle file preparation. Some photographers want to avoid its distraction. Others embrace file preparation, because it allows powerful control over the reproduction of their images. Profiles and soft-proofing allow photographers to see how their files will look as display or press prints. Looking at soft proofs on calibrated monitors, those who embrace file preparation can deliver to printers files that will reliably (if not precisely) reproduce on paper the optimized images the photographers see on their monitors. With some photographers embracing and others avoiding the details of file preparation, clients are understandably confused about who does this work and how much it costs. Many have tried preparing image files without first calibrating their monitors, yielding disastrous results. Some assume printers are accustomed to working with RGB files. However, a survey released in February 2005 by Printing Color Digest queried 800 offset printers and found only four accepted RGB files in their workflow. When you send an RGB file to an offset printer, the biggest risk is a pre-press worker will open it in the wrong RGB color space, altering the color, then lock in the mistake by immediately converting the file to CMYK. If the printer receives an untagged RGB file, and there has been neither communication with the printer nor the inclusion of a ReadMe file that indicates the file's color space, prepress will probably open the file in the shop's default RGB space. This may or may not be the space in which the file was optimized. Even when an image file is correctly tagged and its profile preserved, there may be problems if a printer uses a RIP for CMYK conversion. Most RIP software does not use black-point compensation, and without it, some conversions can appear flat and unsaturated (muddy). The workflows below are general in nature. They aim to illuminate options and possibilities rather than offer step-by-step guides. The ideal workflow is a moving target. It varies based on the nature of the project, the photographer's capabilities, the client's needs, and perhaps most importantly, the overall budget and time constraints. Photographers should adopt and adapt workflows to fit project parameters:
(Examples: Most photojournalism, sports for newspapers and magazines, events and most public relations) The focus is on speed, with tradeoffs in ultimate quality. Consequently, such workflows were the first to replace film with quick digital capture. Some issues and solutions include:
(Examples: Monthly magazines, institutional brochures, annual reports, web sites, and some types of advertising) There is more focus on balancing competing needs for speed, quality and cost. This leads to many questions about who should do what. Some approaches and concerns include:
low-volume, high-quality workflow (Examples: High-end advertising, photo-illustration, portraits, high-end editorial, architecture) High-resolution cameras capturing raw files, or high-quality film scans (usually from medium- or large-format film), are standard. Retouching, blending images and other special Photoshop procedures are common. Some photographers perform this work themselves, while others hire digital assistants or retouchers. Time and effort invested in postproduction often equals or exceeds that spent on image capture. Generally, post-production work yields an RGB master file (see footnote). How such files are prepared for final uses depends on the clients' production needs. (See the discussion of sharpening for more info.) In some cases, it's best to deliver several different file versions derived from an RGB master file, such as a high-resolution Adobe RGB file, a screen-resolution sRGB file and an CMYK file optimized for the expected press conditions, possibly sized and sharpened.
high-volume, high-quality workflow (Examples: Product and catalog photography) Methods are often similar to low-volume, high-quality photography. However, to speed production, the large number of image files often requires help from a digital service bureau or pre-press house. Some studio workflows — particularly for catalogs — where all conditions can be carefully controlled, may benefit from a JPEG workflow. workflow tools and the updig guidelines Digital capture proved revolutionary in the sense that it provided options beyond film. Now that digital capture is such a large factor in creating photographs, a second revolution is occurring: the proliferation of software tools photographers can use to produce, edit, process and manage their digital image files. We are seeing a shift from Photoshop-style, pixel editing to metadata-based image editing. This shift depends on the nature of raw files themselves. Raw files are not image files in the same way that JPEG or TIFF files are. Raw files are unprocessed camera sensor data and do not become image files until decoded according to a set of instructions created by raw processing software in conjunction with user input. preserving appearance "Digital images should look the same as they transfer between devices, platforms and vendors." Unlike JPEG or TIFF files, which (if properly color-managed) always look the same as they transfer between devices, platforms and vendors, raw files will look different depending on the raw processor and the user's inputs. The challenge, as UPDIG defines it, is to seek the emergence of a raw file processing ecology that will allow the photographer or image creator to fix a raw file rendering over applications and over time. As we discussed in the File Formats section, there are currently two ways to transfer a raw file's rendering intent: the use of some type of sidecar file (e.g., XMP, BIB), or the inclusion of a JPEG preview (the DNG approach). The trouble with sidecars is they are separate files and can get lost, deleted, overwritten or detached from their original raw files. Additionally, most cataloging software (those who do not consider Apple's Aperture or Adobe Lightroom to be effective cataloging solutions yet would say "all") cannot read sidecar files. This hides the rendering intent from those programs. Even if other applications could read a variety of sidecar files, rendering intent would still very much depend on the rendering engine in use. Both the Mac OS and the new Windows Vista OS will have raw file rendering built in, but the rendering results probably will be different. The implication is that a raw or raw + sidecar would render differently depending on the OS, browser, or cataloging software. This type of subjective rendering is precisely what UPDIG was created to combat in the digital file realm. If we adhere to UPDIG principles, the DNG format is the only raw format that currently fixes rendering across applications and platforms, and hopefully over time, although that is by no means assured. All other raw file formats created so far operate in closed, proprietary systems, so fixed rendering requires conversion to another file format for proofing, cataloging and/or delivery. preserving metadata "Digital images should have metadata embedded that conform to the IPTC standards, making the images searchable, providing usage and contact information, and stating their creators or copyright owners." Competing with fixed rendering and the safe insertion of rendering metadata in raw files is the need to insert the other kinds of metadata outlined above. The lack of standards among proprietary raw file formats raises questions of where to store this metadata, along with how other applications can discover and use it. Some proprietary raw processing software actually removes such metadata, creating a workflow problem and requiring reinsertion of this information in derivative files. Adobe's DNG file format is the only raw file format that safely contains this kind of metadata without using a sidecar file. Those who want to use raw file processors that don't at least read DNG will have to continue to archive and manage proprietary raw files. They will need to store their metadata in sidecar files or database libraries. They must be mindful of the need to arrange their workflow so metadata is either preserved in the conversion to derivative files, or if necessary, added afterward to the derivative files. In addition, photographers whose work depends on processing thousands of files quickly may well settle on a different set of workflow software tools from those who seldom capture or process more than 30 or 40 image files per project. You should evaluate your software tools based on your needs (and the capabilities of your computer equipment) so you can make the correct compromises between perceived rendering quality, processing speed and ease of adding metadata. Confusion surrounds the suitability of the emerging raw file handling software such as Apple's Aperture, Adobe's Lightroom and Nikon's Capture NX. Some people report these all-in-one programs unify and improve their workflow, while others complain they are slow, unstable, or unable to handle batch processing. Much of this conflicting information concerns whether a program is being used on dozens or thousands of files, and whether it is running on the fastest multi-core processors with 4+ GB of memory or on older hardware. It's no wonder a favorite phrase on digital photography forums is "your mileage may vary." |
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